🎯 Business Development Leaders:

Military Experience Doesn’t Equal Sales Effectiveness

Hiring veterans into BD roles seems like a smart move—especially in aerospace and defense.

They know the programs. They know the players. They speak the language.

But here’s the truth most teams learn too late:

Knowing the customer isn’t the same as knowing how to sell.

 

⚠️ The Problem: They’ve Never Done This Before

Military service members have never sold a product, navigated a pipeline, or closed a sales deal.

They don’t understand how private sector BD roles work—because they’ve never been trained to think that way.

This leads to:

  • Unclear role understanding

  • Slow ramp-up

  • Risky decision-making

  • Missed opportunities in your orders and sales pipeline


🧠 The Real Issue: Environment-Specific Thinking

Veterans aren’t underqualified—they’re misaligned.

Their thinking and decision-making were optimized for the military environment.

Now, they’re in a different world—with new rules, incentives, and risks.

Without proper training, your BD team may unknowingly:

  • Misread customer signals

  • Fail to progress qualified opportunities

  • Undermine internal business processes

  • Stall traction at the moment you need revenue momentum

 

✅ The Solution: Business Development Training Built for Veteran Transitions

Our training is designed specifically to help veteran BD professionals succeed in the private sector environment—where programs must be pursued, developed, and sold.

🚀 What Your BD Team Will Gain

Tool-Based Confidence

Veterans learn how to structure deals, manage pipelines, and navigate internal business processes with clarity and control.

Team Alignment

Everyone works from the same playbook—accelerating coordination and collaboration across your capture and sales lifecycle.

Performance Traction

With better decisions and better tools, your BD team can move faster, qualify smarter, and close stronger.

Want to Demo our Training?

FAQs

Is this BD training applicable to veterans only?

Aerospace and defense companies consistently report a lack of foundational business development (BD) training. BD leaders often manage teams with diverse backgrounds and varying levels of experience, making it challenging to standardize efforts and effectively convert prospects into sales. Our "meat and potatoes" BD training program provides the essential skills your team needs to align, streamline efforts, and drive results.

How is your training delivered?

Our training content is modular and can be delivered virtually or onsite. The best way to determine your organization's unique needs and requirements is to get on a discovery call. Use the link above and we look forward to learning more about your BD organization and needs.

It's interesting that you offer BD training. What's the story behind that?

When our founder Jason retired from the U.S. Air Force, he was hired into a entry-level BD role within Rockwell Collins—a medium-sized $6B aerospace and defense company. In that first year, Jason quickly understood that he did not have the context or tools to be an effective BD account manager. It would take him the better part of two years to ask enough questions to subject matter experts in the business to begin piecing together the BD professional's role within the context of how BD aids the profit-making enterprise.

So, in many ways, part of his journey in creating PreVeteran was a reflection of personal experience not being prepared for his first BD role in the private sector. This BD training was one of the first courses he built early in PreVeteran.

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